SEO

What is AEO, and why does it matter in today’s AI-driven search landscape? Answer Engine Optimisation (AEO) is the practice of structuring and presenting your content so that AI-powered platforms like ChatGPT, Perplexity, Microsoft Copilot, and Google Gemini can cite it directly as the answer to a user’s query. As more people turn to AI…

The way people search online is changing fast. Google is now integrating AI into its results through features like AI Overviews and the Search Generative Experience (SGE). This shift means SEO is no longer just about ranking for blue links — it’s about ensuring your content is visible and useful within AI-powered search experiences. That’s…